Winner of Colombo marketing analytics competition announced
The assignment was rigorous and the competition stiff, but that made this year’s winner of the Richard Colombo Marketing Analytics Competition all the more deserving. Jonathan Zile, an MBA student with...
View ArticleSuccess story: MSMI student hired at Booz Allen
For Aneesha Krishnakumar, her graduate-level data-driven marketing decisions class was just what the employer ordered. Krishnakumar, who will graduate from the Gabelli School of Business with a Master...
View ArticleDo introductory discounts work? The research says yes
Nearly everyone has been offered an introductory incentive to open a financial services account of some kind. The ubiquity of those offers led Mohammad Nejad and Sertan Kabadayi, two Gabelli School of...
View ArticleProfessor explores the economics of bad-mouthing a company
Negative word-of-mouth information can affect a company’s bottom line, but whom that information is shared with can determine just how much damage is done, according to a new paper co-written by a...
View ArticleWinner of Colombo marketing analytics competition announced
The assignment was rigorous and the competition stiff, but that made this year’s winner of the Richard Colombo Marketing Analytics Competition all the more deserving. Jonathan Zile, an MBA student with...
View ArticleSuccess story: MSMI student hired at Booz Allen
For Aneesha Krishnakumar, her graduate-level data-driven marketing decisions class was just what the employer ordered. Krishnakumar, who will graduate from the Gabelli School of Business with a Master...
View ArticleDo introductory discounts work? The research says yes
Nearly everyone has been offered an introductory incentive to open a financial services account of some kind. The ubiquity of those offers led Mohammad Nejad and Sertan Kabadayi, two Gabelli School of...
View ArticleProfessor explores the economics of bad-mouthing a company
Negative word-of-mouth information can affect a company’s bottom line, but whom that information is shared with can determine just how much damage is done, according to a new paper co-written by a...
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